The Marketing Professional program outlines for students current theories of marketing, their effective application and concepts important to marketing goods and services, identifying and further defining target customers, targeting those customers and really reaching them through your messaging from both a domestic and global perspective. Students will explore the elements of market research, identifying target customers, branding, pricing, developing product offers, and developing marketing communications for various distribution channels. Students will examine marketing critically from the perspective of the consumer, the overall economy, and technology as well as the legal and ethical issues that arise to ensure responsible marketing.This program provides students with a view of the principle areas of marketing. It explores the factors influencing how marketing decisions are made, including the impact of marketing decisions on an organization and its customers. Students will gain a working knowledge of practical marketing and business vocabulary. Additionally, students will analyze todays global, highly competitive marketplace and evaluate how the actions of competitors influence marketing decisions.
No matter how great the product or how brilliant the management, no good business can succeed without a sound and effective marketing strategy. Professionals in this field understand consumers, how to reach consumers and how to put a product in the best light possible for sales. Anyone can master the fundamentals of business and management, but it is important to sustain that business by translating your skills into sales through marketing. Successful sales initiatives require sound marketing strategy to effectively explain the benefits of your product or service to exactly the customers who will keep your business going for years to come.
At the conclusion of this program, students will be able to:
Evaluate the primary components of a marketing plan from strategic, functional, and operational perspectives
Analyze how the characteristics of the business environment can impact marketing decisions
Analyze the possible impacts of marketing research on a business plan
Evaluate how consumer characteristics and behavior affect marketing strategies
Compare B2B and consumer markets
Compare various considerations in product and services marketing
Analyze how integrated marketing communications (IMCs) are developed and implemented
Analyze the considerations and process of creating a pricing strategy
Distinguish marketing channel options, considerations, and interactions
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What are my payment options?
Click the Financing link at the top of this page for financing information.
What is difference between a certificate and a certification?
By successfully completing a course through one of our college or university partners the student is awarded a Certificate of Completion from the institution. If there is a state or national exam that the course is preparing a student for, the proper certifying body will be indicated and that association will proctor and award any type of certification. This is the studentís responsibility, although ECA is here to help guide our students in the right direction.
Does this course translate in to college credit?
Through our college and university partners, ECA offers non-credit certificate programs.
How long do access to my complete my course?
Access will begin on your start date and end on your end date unless otherwise specified. If you are falling behind in your course please contact an Education Consultant to talk about your options.
When are the course start dates?
The course start dates are determined by the student due to open-enrollment.
Is the Certification exam included in the course?
The certification exam is not included in the cost of the course unless otherwise specified in the course education and training plan.