Green Marketing Management helps individuals make informed decisions about choices that impact the environment. This insightful course provides a thorough introduction to the emerging field of green marketing management, including a useful exploration of the integral relationships among marketing strategy and action, macroeconomic sectors, and the environment. In addition to providing a detailed look at many green strategies, from environmentally friendly supply chains to the environmental implications of product creation, the course reviews the evolution of marketing and devotes considerable attention to the conditions for potential consumers to act in an ecologically responsible manner.Have you ever eaten a Mrs. Fields cookie Used an Apple computer Listened to a hip-hop CD Entrepreneurs brought these products to your world. People that start their own businesses and work for themselves are called entrepreneurs. For an entrepreneur the sky is the limit as far as earnings are concerned. An entrepreneur is someone who's recognized an opportunity to start a business that other people may not have noticed -- and jumps at it skillfully. Entrepreneurs can shape and create an opportunity where others see little or nothing -- or see it too early or too late.This Start Your Own Business class will help you create the business you want. Throughout this course you will be working on your business plan and creating a quick comprehensive overview of the elements you want in your new business.Become an Alternative Energy Specialist and learn ways to help conserve, reduce, reuse, recycle, and thus minimize our impact on the planet. Through this entry-level green course you will learn that even small changes make a difference and that going green is good for our health, the planet, and even our budgets. If you are concerned about our energy future you will want to learn about the many aspects of the energy value chain: Oil and natural gas Coal Fossil fuels and the greenhouse effect Energy from water Biomass Solar energy Geothermal energy Wind energy Nuclear energy Electricity Energy storage Transportation Housing Smart energy consumption HydrogenArmed with the knowledge from this course you can form educated and informed opinions on the future of energy and its impact on the economy, health, and the environment. As an Alternative Energy Specialist you will discover how to establish your business as a green business. You can become a Green Consultant and help others by exploring environmentally-friendly business opportunities to choosing eco-friendly means of production. Learn business basics with a green twist including financing, office setup, day-to-day operations and so much more!
This training program combines a four course training track:
Green Marketing Management
Start your own Business
Alternative Energy Specialist
After completing this course, you should be able to:
Define the core elements of strategic green planning
Comprehend the environmental effects of consumption
Identify strategies to deliver value via a sustainable supply cycle
Identify features of consumption in households and industries
Identify the steps for reporting the economic and environmental value of green marketing
Comprehend entrepreneurship and opportunity
Identify the steps for developing a business plan and marketing strategy
Identify methods for managing costs and forming a financing strategy
Comprehend commercial law and the importance of contracts
Identify strategies for growing your business and eventually selling it
Comprehend the core elements of green
Identify strategies for offsetting your energy consumption
Identify ways to buy local and buy organic
Comprehend the basics of energy and thermodynamics
Identify the various sources of energy and their specific features
Define the core elements of green strategic planning
Identify environmental management systems
Define the fundamentals of eco-design and green marketing
Identify alternatives to petroleum
Identify strategies for nurturing a green-minded and innovative workforce
The U.S. Bureau of Labor Statistics does not classify project management as an occupation, so it does not track job outlook for this profession. However, it tracks construction managers and computer/information systems managers, which include project managers. The outlook for construction managers and computer/information systems managers is better than average of 17 percent anticipated through 2018. In addition, the Bureau of Labor Statistics, in a 2006 article, notes that managing projects is an increasingly important responsibility for many workers, as more organizations use teams and project-based methods to get work done."
The business world is undergoing dramatic change that is driven by tough new legislation, expanded market based incentives and increased consumer awareness of environmental issues (e.g., hazard ingredients in products, alternative energy, reduction in greenhouse gases). This is forcing companies to reassess the life cycle of their products and the efficiency of their supply chains. Environmental issues are becoming business critical. This Green Management course provides the vital information, backed by case studies and examples, that gives progressive business leaders the strategic know-how to pro-actively manage environmental issues and realize the business benefits of going green.
Smart business understands that their competitive advantage lies at the cutting-edge of the green shift. This Green Management course presents a complete suite of problems, scenarios, innovations and solutions that are rapidly becoming business-critical. You don't need to be an executive to benefit. You don't need to be an environmental activist to change. You just need to care deeply about the long-term success of your company.
What are my payment options?
Click the Financing link at the top of this page for financing information.
What is difference between a certificate and a certification?
By successfully completing a course through one of our college or university partners the student is awarded a Certificate of Completion from the institution. If there is a state or national exam that the course is preparing a student for, the proper certifying body will be indicated and that association will proctor and award any type of certification. This is the student’s responsibility, although ECA is here to help guide our students in the right direction.
Does this course translate in to college credit?
Through our college and university partners, ECA offers non-credit certificate programs.
How long do access to my complete my course?
Access will begin on your start date and end on your end date unless otherwise specified. If you are falling behind in your course please contact an Education Consultant to talk about your options.
When are the course start dates?
The course start dates are determined by the student due to open-enrollment.
Is the Certification exam included in the course?
The certification exam is not included in the cost of the course unless otherwise specified in the course education and training plan.
Upon successful completion of our Green Management course, students will be prepared to sit for the NCCB national certification exam to become a Certified Green Management Associate (CGMA).Upon successful completion of our Alternative Energy Specialist course, students will be prepared to sit for the NCCB national certification exam to become a Certified Alternative Energy Specialist (CAES).
Windows 7, XP or Vista; 56K modem or higher; Soundcard and Speakers; Firefox, Chrome or Microsoft Internet Explorer
Mac OS Users
Mac OS X or higher (in classic mode); 56K modem or higher; Soundcard and Speakers; Apple Safari
iPad – iOS 5.1 (or latest)
We recommend setting your screen resolution to 1024 x 768 pixels.
System will support the two latest releases of each browser. When using older versions of a browser, users risk running into problems with the course software.
Windows Users: Mozilla Firefox, Google Chrome, Microsoft Internet Explorer
Mac OS Users: Safari, Google Chrome, Mozilla Firefox
Suggested Plug-ins: Flash Player, Real Player, Adobe Reader, Java